VP of Marketing at Shopkeep.com in New York, NY

OVERVIEW

ShopKeep is an exciting and well-funded VC backed software company based in New York City. 
We are growing very quickly due to the strength of our products. 

Using iPads and the cloud, we deliver an innovative point of sale user experience to a space ripe for disruption and void of economic efficiency. We are solving the ‘last mile’ in local.   Our products are awesome.   We need help marketing them.  

We are looking for a marketing executive to respond to the incredible “pull” our products are receiving from the marketplace.

This person will be tasked with helping to develop and execute a complete marketing initiative in every way shape and form (i.e., Brand, Online, Channel, and Product).   We believe this is an exciting opportunity for a tenacious and experienced marketing expert. One of the most important parts of our rapidly growing organization, the VP of Marketing will have the complete buy in of management, a number of direct reports, and the ability to create and execute strategies to share ShopKeep with a market that really wants it.  

Other Details

Responsible for the strategy, tactics and programs to create interest, demand and recognition for ShopKeep.com Inc. and its products through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing and creating the maximum width of distribution.  

- Work with the product development team to create the right mix of features and positioning in line with marketing strategy.  
- Manage all marketing functions to achieve the company objective of growth and visibility while ensuring a consistent marketing message and positioning.   
- Further develop our channel and make a more effective channel marketing & merchandising program including: training & education, promotions, pop, distributor and reseller relations.  
- Work with user experience and graphics personnel to ensure a consistent look and feel among all collateral materials.  

Knowledge & Skills

The ideal candidate would be well rounded in all aspects of marketing and sales methodology to SMBs.
Things that are a real plus include: Extensive knowledge of SaaS marketing, tech trends, and channel marketing.